For more than 30 years, Boss Shad has been known for high-quality muskie lures trusted by serious musky anglers. Since 1995, we have focused on building proven trolling lures and innovative rubber baits that deliver the action, durability, and performance fishermen rely on.

 

As the exclusive producer of the Hybrid and Trident rubber casting baits, Boss Shad offers a lineup built for anglers who troll deep water and cast structure with confidence. From proven muskie trolling lures to versatile rubber casting baits, Boss Shad delivers field-tested baits made to help put more fish in the boat.