For more than 15 years, Boss Shad has built a reputation for producing high-quality trolling lures trusted by muskie anglers. As we enter our 16th year, we are proud to announce that Boss Shad is now the exclusive producer of Hybrid rubber casting baits as well. Whether you are trolling or casting, Boss Shad delivers innovative, field-tested, and proven lures designed to meet the demands of serious muskie fishermen.